Based on the article, here are some key points about Yogiyo's recent promotional activities: 1. **Launch of a New Point System:** - Yogiyo has introduced a new point system called "무한적립" (unlimited accumulation). - This program allows customers to earn and accumulate points based on their spending, which can then be used for future purchases. 2. **Point Accumulation Rates:** - Regular users receive 1% of the order value back as points. - Members subscribed to Yogiyo's premium service, "요기패스X," receive a higher rate of 2% on their orders. 3. **Public Reaction:** - The introduction of this point system has generated significant interest and positive reactions among consumers. - Users are excited about the potential savings they can achieve through accumulated points with frequent use. 4. **Video Highlight:** - A video featuring a well-known food vlogger, "쯔양" (Tzuyu), was released to promote the new system. - In this video, Tzuyu demonstrates spending a large amount on a day’s worth of meals and using accumulated points for shopping. 5. **General Impact:** - The initiative is likely aimed at increasing customer loyalty by encouraging repeated use through point accumulation benefits. These efforts seem designed to enhance user engagement with Yogiyo's platform while offering tangible rewards, thus potentially boosting both customer retention and spending frequency on the app.